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DataSeer has rebranded to StoryIQ. Read the press release here.

Data Storytelling for Business

Data storytelling is predicted to be the top business skill of the next five years.

Public Training

Private Training

For 20+ students,
we offer private/custom
training solutions

Course Overview

Well told data stories are change drivers within the modern organization.
Influence decision makers by designing data stories that are engaging and clearly communicate insights and actions.

Data Storytelling for Business delves into two indispensable elements of giving great presentations with and about data: effective data visualizations and designing a coherent and persuasive narrative around data.

The abundance of data visualization software makes it possible for anyone to make charts – this course will allow your charts to stand out in the crowd. Regardless of the tool you use, our course will teach you best practices, rooted in research, to enhance default charts to really talk to your audience. Applying Gestalt principals, and incorporating the science of visual perception, you’ll turn ordinary charts into stunning visuals.

We know charts don’t tell the story on their own – this course will also provide examples and practice in incorporating a storytelling approach to sharing data. You’ll practice how to identify your audience, select appropriate metrics, relationships, and visuals to keep your audience engaged with your data story. Most importantly, you’ll learn how to create a data story that is easily accessible and actionable for your audience.

In our interactive workshops, you will work on your own real business data sets and reports, and walk away from the course with immediate improvements to impress your managers and stakeholders.

Course Objectives
  • Provide participants with a grounding in the four ‘keys to data storytelling’ – Audience, Data, Visuals and Narrative
  • Provide participants with a methodology for selecting the right chart for a particular set of data
  • Provide participants with industry best practices for the most common chart types (including the bar, line and pie chart)
  • Provide participants with an understanding of the “Gestalt” principals of perception and how they can be used to focus audience attention
  • Provide participants with an overview of the scientific research surrounding chart design, including work from Edward Tufte
Who is this course suitable for?

This is our most popular course. It’s suited towards any professional, who works with data and charts. If you need to tell better stories with your data, then this course is for you.



Required Laptop Specs

Either Mac or Windows operating system

Software Requirements

Any data visualization software package (e.g. Excel, Tableau, PowerBI, Qlik, R, Python) and Powerpoint

Participants who complete this course will be able to:
  • Design aesthetically pleasing data stories that adhere to the principals of good design
  • Select an appropriate chart type for a given set of data (e.g. When to use a bar chart versus a pie chart or a line graph versus a stacked bar chart)
  • Create data stories that ‘get to the point’ and utilize good design to focus audience attention on the matters of most importance

Course outline

Day 1
I. Introductions, Ice breaker
9:00am - 9:15am
II. Audience
9:15am - 10:15am

Making your audience the ‘hero’ of your data story

Data Ink Ratio

Data Ink Ratio

Pre-attentice attributes

The Cleveland Mcgill Scale

Gestalt Principles of Visual Perception

III. Break
10:15am - 10:30am
IV. Visuals
10:30am - 11:10am

Charts vs. Tables vs. Impact Metrics

Visualization Selection Framework

Graphic Design Principles for Impact Metrics

Table Design Best Practice

V. Viz Arsenal
11:10am - 12:00pm

Bar Chart Best Practices

Pie Chart Best Practices

Line Chart Best Practices

Slopegraphs and Staged Line Charts



VI. Lunch
12:00pm - 1:00pm
VII. Interactive Workshop Task
1:00pm - 4:00pm

Instructor will rotate around groups and provide personalized assistance

VIII. Workshop Presentations and Judging
4:00pm - 5:00pm
Day 2
I. Color in Data Storytelling
9:00am - 9:30am

Color Psychology

The Munsell Color System

Sequential, Diverging and Categorical Palettes

Contrast Ratio

Color Blindess

II. Data
9:30am - 10:15am

Cleaning and preparing your data

Metric selection

Missing Values and Outliers

Introduction to Pivot Tables

III. Break
10:15am - 10:30am
IV. Narrative
10:30 am - 12:00pm

Presentation Medium Selection Framework


Deck transformation

V. Lunch
12:00pm - 1:00pm
VI. Interactive Workshop Task
1:00pm - 4:00pm

Instructors will rotate around to groups and provide personalized assistance

VIII. Workshop Presentations and Judging
4:00pm - 5:00pm

Learn from one of our Lead Trainers

Isaac Reyes Lead Data Storytelling Trainer

A former university lecturer in statistics at the Australian National University, Isaac is also a TEDx speaker and a regular keynote at big data conferences. Isaac holds a Master’s Degree in Statistics from the Australian National University and a Bachelors Degree in Actuarial Science from Macquarie University.

Dominic Bohan Lead Data Storytelling Trainer

Dom brings a wealth of data storytelling experience from his career at QBE, one of Australia’s largest insurance companies, where he was a leader in analytics, procurement and business improvement. He has been responsible for negotiating multi-million dollar contracts with suppliers, presenting data driven strategy recommendations to the company’s senior executives, and producing reporting for the Group Board of Directors.

Martin Ng Lead Data Storytelling Trainer

With more than a decade of teaching and training experience, Martin has trained both corporates and students in the field of business IT, data analytics and data storytelling. He specializes in offering practical steps to guide data projects by applying the Design Thinking methodology to data analytics.

Jay Manahan Lead Data Storytelling Trainer

A data storytelling expert, Jay is concurrently a trainer at DataSeer and Head of Operations at Magpie.IM, an online payments startup. Jay holds an MBA and B.S. in Mathematics from Ateneo de Manila University. He was a winner of the 2017 Grab Data Visualization challenge.


Feb 2021, 2020
WeWork, 15 Beach Rd, 2nd Floor, Singapore 189677
Early Bird Price!
888.00 SGD
788.00 SGD
To be announced

For 20+ students, Contact us for private/custom training solutions.

Prices are VAT exclusive. / Training fee is inclusive of lunch, coffee and snacks.


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